Case Studies

Sankara Eye Care
Sankara Eye Care Institutions is recognized as one of the world’s best eye care institutions. It comprises 11 eye hospitals for 125 doctors, 600 paramedical professionals and 275 support staff. It has provided services for over 40 million people and operates in India, USA and the EU. Sankara’s mission is to free mankind of preventable and curable blindness.Using a variety of PR channels, brand-comm has provided the brand: Several media platforms to speak from Several opportunities for the public to interact and engage with the brand Within a short time, the media has started approaching Sankara as a trusted eye care provider, which has highlighted them as a quality eye care institution with a strong social conscience.
Startup Festival
The Start Up Festival was a four-day event anchored by The Indus Entrepreneurs (TIE) with the support of the Karnataka government in order to promote Bangalore as “the best destination for entrepreneurs to come and realize their dreams”. brand-comm, through its unparalleled PR services obtained several platforms to communicate the messaging to make the event’s coverage and visibility in mainline publications a resounding success.
Timken
Timken is a global industrial technology leader that applies its deep knowledge of metallurgy, friction management and power transmission to improve the reliability and efficiency of machinery all around the world. It is a US base company with a facility in Jamshedpur since 1987. Timken offers friction management solutions that maximize performance, fuel-efficiency and equipment life. Through specific channels, brand-comm obtained a good number of platforms for Timken to showcase itself and reach its target. As a result, wherever parts move and turn, you will find Timken products and services making things run a little smoother, safer and more efficiently.
British Council
The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide and enhances cultural relations. The British council organizes exhibition in several cities across India to promote UK universities, talk about the opportunities for Indian students to study abroad, facilitate smooth visa processing and highlight the advantages of studying in the UK. brand-comm was asked to provide the platform to reach the maximum number of colleges and universities for which we created roadshows in Coimbatore, Bangalore, Chennai and Hyderabad. A significantly large number of students were able to attend the road show to make these series of events a great success.
Sonim Technologies
Sonim Technologies is the provider of the world’s most rugged, water-submersible mobile phones designed specifically for workers in demanding and hazardous environments. brand-comm was asked to draw the public’s attention to Sonim Technologies. In order to create buzz in the market, we came up with a unique way to launch the mobile phone. During the launch, the mobile phone was frozen in a block of ice, and displayed to the media. Then the same phone was broken out of the frozen ice and tested for performance. For the launch campaign, the total media reached was over 20 lakh readers with more than 50 media hits across TV, online and print.
Get Sri Lankan'ed
Get Sri Lankan’ed was a bid by the Sri Lanka Tourism Promotion Bureau to promote Sri Lanka as Asia’s finest tourism destination and to attract trade and investment opportunities. brand-comm was entrusted with inviting media for the press conference, arranging for media interactions with key spokespeople and provide coverage, tracking and consolidation. The event received excellent coverage across various media publications and provided great visibility for the Sri Lanka Tourism Campaign. The essence of Sri Lanka was captured effectively through write-ups and the trade and travel fairs were a huge success, with a large number of Indian Travel operators and Traders attending the events.
Manipal Global Education Services
Manipal Global Education Services (MaGE) is a leading higher education services provider in India.The group has been providing education across all specializations for 60 years now. MaGE has nine campuses across different countries such as Malaysia, Antigua in the Caribbean, Dubai and Nepal. brand-comm has helped in positioning MaGE as a Quality Education Service Provider in the Higher Education Space in India and internationally. We ensure holistic visibility for all their education business units.
Randstad
Randstad India offers the broadest HR services portfolio ranging from staffing, search and selection, HR solutions and in-house services. The organisation has a vast network of offices across the country to be easily accessible to clients, candidates and flexi workers. The company, previously named Ma-Foi is a leader in the HR services industry in India for the past 20 years and has become part of Randstad through its global acquisition of Vedior in 2008. Randstad is the global #2 HR services provider active in 40 countries across the globe. Randstad India continues to focus on developing customized and innovative HR services, leveraging on its unique strengths of geographical presence and end-to-end capability across all HR service functions.
Vakil Housing
Vakil Housing development Corporation (VHDC) is one of the leading developers of residential townships in Bangalore. They have over two decades of experience in the real estate market. brand-comm ensured maximum media visibility for VHDC through regular participation in industry stories and regular features of their projects such as Vakil Encasa. brand-comm also featured the work of the Vakil brothers, Mohammed Arif and Mohammed Ali in the form of book reviews and feature articles in various key mainline publications during the launch of their Sufi Comics and The Wise Fool of Baghdad
Clarks
Clarks is a Britain-based international shoe manufacturer and retailer. It is now a leading online shoe buying store in India, offering a wide range of branded boots, sandals, and shoes for men. Our objective was to create buzz around Clarks entry in the India footwear market. We had to create visibility of Clarks in fashion and lifestyle magazines and supplements. We also had to profile Clarks spokespersons in the relevant media fraternity. The campaign was a huge success and we developed a strong brand recall for Clarks in the stylish yet comfortable footwear sector.
Zuri Hotels and Resorts
The Zuri hotels and resorts group has hotels in Goa, a five star business hotel in Bangalore and a luxury resort in Kumarakom, Kerala. ‘Zuri’, which in Swahili means ‘far beyond expectation’, promises nothing short of it. The essence of the Zuri experience is to provide guests with an experience that is unique or special to him/her. Through brand-comm, Zuri became synonymous with an “experience far beyond expectation” tag. We created high visibility for all Zuri events and subsequently increase footfalls
All India Gems and Jewelry Trade Federation (GJF)
The GJF is a national trade federation for promotion and growth of trade in gems and jewelry across India. The federation manages various aspects of fair trade practices and efficient organization of business in the industry. The federation unites manufacturers, wholesalers, retailers and exporters all over India for a common interest. We at brand-comm have efficiently handled the communication of the Union Budget 2012 expectations and reactions of the GJF federation to result in strong visibility and favorable outcomes for the industry.