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What does brand-comm consulting do?
We ‘engineer brands’. We empower and build the infrastructure for brands by answering 6 simple questions.
- What’s your brand insight?
- What’s missing in your brand today?
- What’s your brand today?
- Who is your brand today?
- How well do you know your brand’s properties?
- What should your brand do next?
As Brand Engineers with the learning and experience gained over two decades in Advertising, Marketing, and Academics, we have developed a practical and de-jargonised approach to Branding and Brand Management. We develop a quick and effective understanding of your products, markets and the key business/brand issues. And translate these insights into effective strategies for your brand, helping create Integrated Communication that speaks through multiple channels in one clear voice. In other words, smart ideas and powerful insights that work for your brand.
About Author
Consulting Services
We Design Brands by Creating Brand identity, which would involve
- Naming
- Designing the logo
- Generating the tag line
- Documenting the identity kit
We Build Brands by designing and developing corporate and product positioning strategies after
- Understanding and articulating brand personality
- Understanding the brand’s target audience and its competition
- Identifying Insights
We Renovate Brands by
- Repositioning the brand
- Refreshing the brand identity
- Re Architecting the brand portfolio
- Reconstructing the Positioning
- Rediscovering the Brand Properties and bringing the brand back on track
Excerpts from the Book
Here are a few Brand thinking tools we use.
Brand Bearing
A smart technique that pinpoints the key factors critical to solving brand problems. Or enhancing a brand's opportunity.
Brand Brick
Brand Brick PBC is the origin or root of the entire brand. It is the single source of reference and articulation of the brand, reflected in all branding and marketing activities. Both internal and external.
Brand Binding Factor
This expresses the core brand value/idea. And serves as the guiding factor for all
brand theme and brand identity programs and for integrating all brand communication.
Book Reviews
About the Brand Engineers
brand-comm is a young and growing brand-consulting firm with senior members bringing in a collective experience of over 150 man years working with brands like Apple, Birla, AT&T, Digital, Henkel, ANZ Grindlays, Wrigley's, Sara Lee, Van Heusen, Nestle, TVS Group, TI Cycles, Satyam Online, IBM, Wilman, BPL, HMT, Bajaj and more.
Clients for whom we have done extensive brand consulting assignments include Sasken Technologies, BPL Mobile, Parry Confectionery, Tata Steel, Aavin (Milk Federation of TN), PHS India and Firepro, CAMS (Mutual Fund Services), Ma-Foi (Human Resource Management), Muthoot Pappachan Group, Valdel group to name a few.
The Chief Brand Engineer
Ramanujam Sridhar, CEO, brand-comm heads the Brand Consulting division.
An MA in Economics (Loyola College) and PGDBM (IIM-B) with over two decades of work experience, Sridhar has held senior positions (Executive Director, CEO) with agencies like Pratibha, R.K. Swamy BBDO and Mudra Communications Ltd. Worked on a wide range of regional, national and international brands including: Wrigley's, Nestle, Nutrine Confectionery & Biscuits, Kiwi, Brylcreem, Henkel, Pril, Brisk, Van Heusen, Weekender, BPL, Wilman, Kenstar, Birla AT&T, Kurl-on, Dalmia Cement, Bajaj Auto, and TI Cycles.
He has just authored a successful brand consulting book "One Land, One Billion Minds".
An MA in Economics (Loyola College) and PGDBM (IIM-B) with over two decades of work experience, Sridhar has held senior positions (Executive Director, CEO) with agencies like Pratibha, R.K. Swamy BBDO and Mudra Communications Ltd. Worked on a wide range of regional, national and international brands including: Wrigley's, Nestle, Nutrine Confectionery & Biscuits, Kiwi, Brylcreem, Henkel, Pril, Brisk, Van Heusen, Weekender, BPL, Wilman, Kenstar, Birla AT&T, Kurl-on, Dalmia Cement, Bajaj Auto, and TI Cycles.
He has just authored a successful brand consulting book "One Land, One Billion Minds".
