Public Relations

Can PR ever be more than handing out press releases?

At brand-comm, our PR function is driven by the fact that not only has a more sweeping definition of PR but also draws on our core strength – the Power of Insight.

At its most basic level, PR is about communicating with stakeholders – be it employees, customers, the media or even vendors and suppliers. But to us at brand-comm, that is only the fundamental definition of PR, to which we add our insight-driven approach. To us, PR is about engaging and interacting with the target audience in an effort to showcase expertise, foster goodwill, generate word-of-mouth and positively impact the bottomline.

Driven by the Power of Insight, we are able to understand your existing brand and branding strategy and suggest changes, the competition, the media environment and, above all, the psyche of your target audience. This helps us craft integrated communication that speaks to your target audience across various media in one voice.

Our brand communication strategy works to present a coherent image of your company, helping you meeting your business objectives. We also provide practical and effective ground-level ideas that increase brand visibility, maximize recall and positively impact the bottomline.

At brand-comm, we know our clients have diverse objectives:
• Build goodwill amongst customers, employees and the community at large
• Establish expertise amongst potential employees, clients/ customers and the media
• Create a positive and powerful professional corporate image
• Revise your brand positioning and status
• Generate word-of-mouth, leads or even sales
• Launch a new product or service
• Mitigate the adverse impact of a crisis situation
• Provide avenues for customers to engage with the company/ brand

Whatever your objectives are, we can help you achieve them by crafting integrated communication that addresses your specific concerns.



Our extensive experience in the field of branding, public relations and communications combined with our in-house research capability provides us the Power of Insight to generate targeted PR programmes which meet your marketing and communication objectives.