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"Tell me and I forget. Teach me and I'll remember. Involve me and I learn."
-Benjamin Franklin
Effective talent communication is all about involving employees & engaging them with the brand values & philosophy. The challenge lies in integrating the key messages broadcast to the external & internal talent.
- How does Google effectively engage their prospective talent?
- How does MindTree consistently communicate to their internal talent about 'The Caring Employer'?
- How does Philips Innovation Campus get the internal buy in of the company strategy & ensure it weaved into the organisational culture?
- How does ITC InfoTech ClientLogic motivate & incentivise loyal employees?
- How does Bank of America Continuum Solutions overcome internal resistance to seamlessly introduce a digital dashboard?
Our approach to Talent Communication is based on the invaluable insights gained from over 8 years of experience in understanding, engaging & retaining talent.
We are passionate about people. And we are challenged to engage them. We believe in the great power of communication to retain talent. Get in touch with us to convert your employees to brand evangelists.
About Author
Methodology
An Internal Communications Audit to understand current status of Internal Communications is the starting point. This coupled with discussions with HR & Senior Management gives insights into current concerns which need attention.
Setting of Objectives' follows next. Further to which, we strategise a six-month / one year plan addressing the concerns in a detailed manner. If required, this plan will be integrated with the existing Internal Communications Calendar so that the equity of any of the existing ambience is not disturbed.
Excerpts from the Book
Targeted Programmes
In addition to 'year-long' campaigns to tackle concerns like 'low sense of pride', 'low sense of belongingness', 'low inter-team interactions' etc, we can also assist in engaging employees with respect to specific activities/programmes such as:
- Employee Referral Scheme,
- Preventive Health Campaigns
- Sports Day
- Family Day
- Corporate Social Responsibility
- Retention Programmes
- Rewards & Recognitions
- Induction Programmes
