Introduction

Public Relations at a fundamental level is about communicating with stakeholders, be it an employee, a customer, a journalist or even a supplier. But at brand-comm, we believe that PR is more than that. To us, PR is about engaging and interacting with the target audience in an effort to showcase expertise, build goodwill, generate word-of-mouth and increase sales.

At brand-comm, we realise that there is more to press relations than the odd press release. One needs to understand branding, the competition and the media as well as the various target audiences and their psyche. That’s where our ‘Power of Insight’ comes in.

We provide visibility, in the right context, and create media opportunities to present a coherent image of your company to meet your business objectives. We also provide practical and effective ground-level event ideas that assist in ensuring high brand recall and generate sales.

At brand-comm, we know our clients have diverse objectives:

• Build goodwill amongst – customers, employees or even the community at large
• Establish expertise amongst potential employees, clients/customers and the media
• Create a positive and powerful professional corporate image
• Revise your brand positioning and status
• Generate word-of-mouth, leads or even sales
• Help launch a new product or service
• Mitigate the impact of a crisis situation
• Regularly provide avenues for customers to engage with the company/brand

Whatever your objectives are, we can help you achieve them. We understand PR and we understand the importance of building brands to meet both your short-term and long-term objectives.

Our rich experience in the field of branding, public relations and communications combined with our in-house research capability provides us the Power of Insight to generate targeted PR programmes which meet your marketing and communication objectives.

We look forward to working with you.

PR Services

Simply put, we can make PR work. Work like magic for your brand. What sets us apart is that our PR revolves around the ‘Power of Insight’ and the core called 'ideas'. True to our belief that 'Smart Ideas Build Great Brands', we have a full-fledged creative team and a state-of-the-art design studio. We bring in the right mix of strategy and innovation into our PR plan. The past 8 years of our existence stand testimony that it works.

Specifically, we undertake the following PR :

What are our Clients and Journallists saying about us?

We just celebrated our 8th year anniversary and these are just a few of the well-wishes we received.

• Arjun Ranga, Managing Partner, N. Ranga Rao & Sons, Cycle Pure Agarbathies
• Joe McNamara, Director, Corporate Communications, Perot Systems Corporation
• Supratim Roy, Marketing Manager, WebEx Communications
• Anjali Prayag, Special Correspondent, Hindu Business Line
• KT Jagannathan, Assistant Editor, Hindu
• Bharat Kumar, IT editor, Business Line

With the changing scenario in Media, the task for brand-comm has turned even more challenging. We have recognized the growing importance of Public Relations and have designated them for our portrayal in the public arena. brand-comm, by offering a central point of co-ordination and local expertise has enabled us to run cost effective campaigns to achieve excellent results in the target markets. brand-comm has successfully delivered the services that are tailored to our needs and business objectives.

I congratulate Brand-Comm on this occasion and wish for many more successful ventures ahead.

I have been practicing communications all my life, and I know both the power of a good communication team and the challenges of putting such a team together in the first place, and keeping it going. I am delighted to hear of your eighth, and I am certainly impressed by brand-comm's ability to not only sustain its professional organization, but actually grow and prosper over the years. It is truly the sign of quality and integrity throughout. I am proud to be associated with brand-comm, and fortunate to have you as my partner on the global tech stage. Congratulations and best wishes, and I look forward to meeting with the team soon to review our accomplishments over the past year, and the way forward.

Wishing Brand-Comm success on their 8th anniversary, it has been enriching to work with an organisation that thrives on pushing out boundaries of customer deliverables and constantly innovating for better service

Best wishes to you and Team Brand-Comm on your seventh anniversary. I would like to say that it's great working with you guys. Every one of your team members comes across as extremely sincere and committed to the profession. In PR, it's not enough to mouth niceties, it's also professionalism that matters. And that's what Team Brand-Comm is. With you as the CEO, the team is surely following the leader.

The leadership is knowledgeable and practices transparency. And, I am not uncomfortable dealing with it.

If I ever become a PR person, I would like to emulate the philosophy, and actions, of Brand-Comm. Brand Comm in general, and particularly individuals representing the company, seem to so easily tread that fine line that is public relations.
Several PR folks seem to think of their job as pushing unwanted information down journalists' throats, or fawning upon them with a view to creating a favourable impression. It is neither.
I sincerely believe that the job is to facilitate flow of information, and in the absence of that flow, facilitating access to clients.
And, I also believe that the rules, which apply to journalists towards building relationships with their contacts, also apply to PR folks wanting to build lasting relationships with journalists. Conversation, and hence relationships, cannot be forcibly created. It requires patience and perseverance.
Brand Comm's people score full marks on all these fronts. They are what PR should be.

Case Studies

We’ve worked on over 200 PR assignments in our 8 year history.

We’ve worked with clients across industries such as Aviation, Cement, Retail, Fashion, Hospitality (restaurants/pubs), Information Technology, Real Estate and Healthcare to name a few.

Scullers Designer Search

WebEx

MindTree Consulting

Measurement of PR Efforts

brand-comm has a two-pronged approach towards measuring the effects of our work.

1. Media Output: On a monthly / fortnightly basis, brand-comm measures the media output and presents a report detailing the placement and tone of each story. A report on the proactive versus the executionary work undertaken by brand-comm is also submitted.

2. Campaign evaluation: On a monthly / quarterly basis, clients evaluate the delivery and client-servicing efforts of brand-comm through a detailed campaign evaluation methodology.