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advertising

60th Episode: Media Communications & Brand Building insights with Sridhar Ramanujam

Categories
advertising

Facebook Changes Its Video Features Again

Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as…

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.  With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical.  With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!

Categories
advertising

Maturing of Communication Ecosystem

 

By : Praveen Kumar Singh HEAD PUBLIC RELATIONS, NEW DELHI 

The paradigm shift in communications brought in by digital marketing is a widely accepted fact. Today, all major brands are utilising a flurry of digital resources to reach their target groups (TG). What’s being projected as a bigger revolution in communications is emergence of artificial intelligence and machine learning. Globally, experts have started deliberations on how AI and ML can be used to make lean and efficient communications. Like other technologies, India will adopt AI and ML tech too for communications earlier than one can imagine. With so many tools and tech available, the field of communications is getting more dynamic.

This increased dynamism is both a service advantage as well as a challenge. An advantage because of efficiencies that would come in delivering the intended results and a challenge because of difficulties in holding on to the TG. Clients are realising this and are working on the changes they have to bring into their strategies to retain the attention of target groups who are witnessing a flurry of diverse messages floating around the information space. Consequently to emerging needs, they are seeking the following from their partners.

  1. Integrated Strategy: All brands require their communication strategy to create, what I call, a ‘concert effect’ on their TG. A strategy that can surround the TG upto the time he/she hears the call for action and acts on it to buy the product or service. This is not possible without having an integrated strategy encompassing all means of communications – branding, above the line as well as below the line marketing, public relations, digital marketing, and events. The age of implementing each tool in a silo is gone.
  2. Do-It-All Approach – The clients are running short of time to capture their constituencies. Obviously they don’t have time to coordinate with each service provider, neither is it advisable for the risk of failure of the marketing programme is high if the participants are not completely in sync. Therefore, brands are engaging with agencies who can deliver all services under one umbrella.
  3. Programme Driver – For the same reason as mentioned in point no. 2, clients, especially start-ups to middle level firms, are keen on partners who can drive respective activities on their own without much intervention from the former. This leaves ample time for the client to create, analyse and revise their marketing strategies.
  4. Location Agnostic – With the spread of TG beyond limited locations, brands have to follow. Consequently, clients are increasingly engaging with partners who can meet their requirements at any location.

The emerging technologies and resultant changes in the way brands are conversing with their TGs are leading to maturing of the whole communication ecosystem. This maturing has dividends for all mature stakeholders.

 

Categories
advertising

Why We Should Use Far More Phygital

When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.  With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical.  With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!

Categories
advertising

Programmatic Advertising in 2017

Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.  With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical.  With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!