A Manager is as successful as their Team Member

A manager is only as successful as their team members. Managing a team is by no means an easy task, there is no thumb rule that works for all. Just as management styles are different, different team members react differently to different management styles. 


As a manager, I’m sure you’ve thought, “I could do this myself” or “It’s easier for me to do this than have my team do this”. Relatable? We’ve all gone through this, you’re not alone dear manager. Infact, there is a popular saying ‘what brought you here will not take you there’; work was easy when you were a solo player and now it is a different ball game to get work done from the team.

Confused about how to approach the situation? Here’s my take on how to get there, and believe me, there are multiple ways to get there too! 


Understanding YOUR goal for the team 

Before you bell the cat, that is to direct your team, be sure of what you are doing and what you want the team to do. Upon understanding your long term objectives you can proceed to understand the team member’s skills, strengths and weaknesses. Aligning your long term objectives with complementary skills of your team members will enable you to build a team that withstands the test of time. 


Be a coach, not a supervisor 

Your next step is to visualize what energies are required within the team to meet the objectives, create those energies and wait till your teams start visualizing those energies to meet the objectives. Communication is the key to instilling the required energy. 

Try not to be an instructor, be a coach and use non-directive teaching methods. This makes a huge difference, you need to create an atmosphere for the team to attain job satisfaction and thrive. Ask them rather than telling, we are always tempted to share our experience, instead of giving them space to build their own experience proves helpful. As the team gets charged towards the desired objectives create the opportunity for them to channelise their energy towards the common goal.


As a coach, your goal should be to push the team to put their best foot forward and help them realize their strengths and contribution to your strategy. Recognition is the key, always appreciate relativeness and respect their fundamental needs. The energy will double. 


One can consider their roles as a manager a true success when the team elevates along with the job. As long as you can guide your team to focus on the objective, stand by their difficult days and don’t let them quit while the going gets tough. 

Always remember a little push is all that is needed – maybe success is the next step.


B2B Brands Need To Embrace Social Media Too

By Varun Olimattel, Head – Digital & Social Media

Here’s a snippet of a conversation I had with a potential client in 2017.

Potential Client: “We’d like to market, and sell, our products and services to a global audience better than our top competitor.”

Me: “Sure, there’s a plethora of things we can do for you on Social Media.”

Potential Client: “Social Media? But we’re a B2B brand!”

True story.

(Side Note: The ‘top competitor’, cited earlier, uses Facebook, LinkedIn, Twitter, YouTube and Google+.)

It’s amazing that while the world is talking about machine learning, AI, AR, VR and other acronymic innovations in 2018, B2B brands are still contemplating whether to initiate a social media presence! While B2C brands see social media as a necessity, most B2B brands still view this as a non-essential.

Some undeniable facts about Social Media that B2B brands need to take cognizance of are:

Content marketing and social media marketing costs 62% less than traditional marketing and generates about 3x as many leads. – DemandMetric

64% of consumers make a purchase decision after watching branded video content.

Every second, a million minutes, or almost 17,000 hours of video content will cross the network by 2021. – Cisco

The writing is pretty much on the wall and almost begging for attention. B2B brands need to embrace Social Media and think about consumers NOT as a sale, but as a relationship, to be established through awareness drives, to be nurtured, with information and education and to be continuously engaged, with conversation. The only cost effective way to do this today, for a global audience, is via Social Media.

And, it can be fun too. Just see how Blendtec, a US-based company that sells professional blenders, does it on YouTube. FYI, the funny guy in the lab coat is Tom Dickson, the company’s CEO.

Here are four ways in which B2B brands can start their journey down Social Media lane.

  1. Choose Right Content, Right Channel, Right Time – Create original content that your consumers like to read, watch and listen to, publish it on those specific channels that your consumers are most active on and regularly tweak your content strategy based on real-time measurement of activities.
  2. Engage, don’t Irritate – Don’t talk about yourself. Address a need, educate and converse with your consumers. The sale will happen.
  3. Plan Resources – The primary purpose of social media engagement for a B2B brand is to effect a sale. While this is true, this mandate needn’t throw a spanner in the works. Either through an in-house team or an agency and a respectable budget, B2B brands can achieve business goals.
  4. Org-wide Commitment – Everything collapses without this one. Efforts of the marketing team will come to naught without the support and guidance of the management team. Hence, the leaders must be aware of and have conviction in the power of Social Media first.

In 2018, the hope is to see many more B2B brands join the fray and realise the benefits of social media, thereby unlocking the brand’s true potential.

(The views and opinions expressed in this article are those of the author based on his experiences and do not necessarily reflect the official position of the company.)