A Manager is as successful as their Team Member

A manager is only as successful as their team members. Managing a team is by no means an easy task, there is no thumb rule that works for all. Just as management styles are different, different team members react differently to different management styles. 


As a manager, I’m sure you’ve thought, “I could do this myself” or “It’s easier for me to do this than have my team do this”. Relatable? We’ve all gone through this, you’re not alone dear manager. Infact, there is a popular saying ‘what brought you here will not take you there’; work was easy when you were a solo player and now it is a different ball game to get work done from the team.

Confused about how to approach the situation? Here’s my take on how to get there, and believe me, there are multiple ways to get there too! 


Understanding YOUR goal for the team 

Before you bell the cat, that is to direct your team, be sure of what you are doing and what you want the team to do. Upon understanding your long term objectives you can proceed to understand the team member’s skills, strengths and weaknesses. Aligning your long term objectives with complementary skills of your team members will enable you to build a team that withstands the test of time. 


Be a coach, not a supervisor 

Your next step is to visualize what energies are required within the team to meet the objectives, create those energies and wait till your teams start visualizing those energies to meet the objectives. Communication is the key to instilling the required energy. 

Try not to be an instructor, be a coach and use non-directive teaching methods. This makes a huge difference, you need to create an atmosphere for the team to attain job satisfaction and thrive. Ask them rather than telling, we are always tempted to share our experience, instead of giving them space to build their own experience proves helpful. As the team gets charged towards the desired objectives create the opportunity for them to channelise their energy towards the common goal.


As a coach, your goal should be to push the team to put their best foot forward and help them realize their strengths and contribution to your strategy. Recognition is the key, always appreciate relativeness and respect their fundamental needs. The energy will double. 


One can consider their roles as a manager a true success when the team elevates along with the job. As long as you can guide your team to focus on the objective, stand by their difficult days and don’t let them quit while the going gets tough. 

Always remember a little push is all that is needed – maybe success is the next step.


How Do You Measure Social Media ROI Without Tools? You Can’t!

By Sriram P, Project Manager – Digital & Social Media

Social Media and ROI

Return on investment (ROI), in the light of Social Media Marketing is the measure of the efficiency and the impact of the marketing efforts across social media channels to achieve the desired business objectives. Marketers make various efforts through organic, owned and paid social media, of which the paid media efforts stands at the top for the evaluation of ROI. Marketers need to explain the management team on how the social media spends have added value in achieving their business objectives.

Social Media Tools and Measuring the ROI

The primary source for marketers to measure the ROI is the data from the native analytics of the social channels. But the insights available from the native analytics are very limited!

Third party social media tools help marketers overcome the limitations of the native analytics and provide reliable data. Marketers gain in-depth, real-time insights from the tools to assess the real ROI of their efforts. The availability of robust data from these tools over the native analytics help gain a better understanding of their customers.

It is a laborious task to monitor, collect and compile the data from multiple activities (organic, paid media, etc.) across multiple platforms if done manually. Sadly, this is a practice that still exists even in today’s world where machine learning and artificial intelligence are no more in the concept stage! Added to this is the danger of ad fraud and the manipulation of data in the native analytics. Not long ago, Facebook was accused for inflating the paid media performance data. As a result, marketers run the risk of making inefficient decisions based on incomplete or inaccurate results while measuring ROI.

For instance, the Hootsuite dashboard below depicts detailed insights of content performance. The tool also shows an analysis of positive, neutral or negative conversations around the brand. These insights are useful for businesses to understand the problems faced by the customers and take necessary actions to resolve it.

Measure the ROI Beyond Likes, Shares and Comments

Gaining a better understanding of the customers is important to know their needs. Marketing tools provide in-depth insights on the customer experience, behaviour, conversation and social sentiments under a single dashboard. These insights are not available to marketers from the native analytics which makes the use of a third party tool more popular among the marketers. The usage of tools helps marketers identify multiple aspects that add value to their efforts, and also helps them assess their progress towards achieving the business objectives.

Take a look at the dashboard below by Unilyzer. It shows the sources of the traffic from each social channel and the visitor’s behaviour. Imagine doing this manually!

The social media trends for 2018 show that the brand engagement on social media channels will increase more during the year. Modern technologies like augmented reality, chatbots, in-platform messaging, etc., will help marketers engage customers more on social channels.  Thus, it is crucial for marketers/agencies to use the right mix of tools to track and take advantage of this growth in order to employ the right approach as well as accurately measure ROI of these activities.